Category Archives: domain names

What is boolean? Is “Boolean Black belt” a good thing? What is Beyond Boolean?

There has been a recent rise of the term “Boolean blackbelt”, while I am not familiar, specifically, with all the people stating to be a a boolean black belt, I wanted to add some perspective.

“Boolean Blackbelt”, may be a great marketing phrase, but it is the equivalent of saying “basic math blackbelt”  or “kindergarden green beret”

Why?  because Boolean is extremely simple.  It is the basis for logic which includes logical operators  AND, OR, NOT, and XOR  (exclusive OR).

I do know some people out there that would qualify as “search string black belts” and what they do is a combination of understanding boolean logic along with the myriad of Internet sources.   They have vast knowledge of the process of search.  The magic they bring is not the boolean, it is the business process and understanding.  What they do is tweak out the special commands allowed by the search engines, like Google, MS Live.  Shally Steckerl and Glenn Gutmacher from Job Machine are examples of masters they are “beyond boolean”.

So please, hold the angry emails, I am not knocking the “black belts” out there,  I think they are actually selling their skills short.  My goal is to add clarity that being good in boolean may take few minutes.  Being good at the complex search commands available in the search engines may take a few days to learn.  To know HOW to apply the search fundamentals means you must understand and live with all the sources of information that are available.  Search engines, blogs, social networks, etc.  To know all that requires total immersion.

What is beyond boolean?  Remember, boolean equates to: AND, OR, NOT, OR.  Some popular search engine commands include: NEAR,  Site,  inURL.

(By the way, I just checked the domain:  beyondBoolean.com is available!).  Who is going to be beyondboolean?

What is beyond boolean?  What is missing?  Here are some that we have developed at Broadlook.  We call it, what else, “broadlean”.  The next major versions of Broadlook product engines will be supporting it (some already do).  I would like to hear from the searchologists (i prefer that term), what else would you like to see in the broadlean specification?

WARNING!!!!! – The rest of this blog is for the tech geeks out there.  If you don’t know your way around a search engine, STOP HERE!

Here are some BROADLEAN commands:

SS:   Same sentance as
SP:   Same paragraph as
SC:  Same concept as
PERSON:
CORP:
DATE:
EVENT:

SS, SP, SC are operators.  PERSON, CORP, DATE, EVENT are what we call entity operators.

example usage:

Project manager”  SS PERSON –  find all pages that mention the term “project manager” in the same sentance as a person.  The  value here is that you don’t have to know the person’s name to succeed with your search.

Google, MS Live, Yahoo are all toys when it comes to weeding through results.  I am excited to see the technology that comes out over the next few years in terms of targeting results.  What fun!

Looking for a recruiting domain? Here are 5700, unregistered!

Shorter domain names are better.  One syllable words are simple, short, and memorable. This weekend I was looking for a domain name for a new project I was working on.  Everything I initially tried was taken.  What I did know was that I wanted to add a one syllable word to the end of my “anchor word”.  It had nothing to do with recruiting, but for this example,  I will use the anchor word  RECRUIT.

I needed to create a repeatable, semi automated process to conquer this task.   Here is what I did:

1. Create a list of one-syllable words.  One of Broadlook’s software engineers, Kevin,  had developed an algorithm to do this.  It is a great thing when you have a team with 7 years of software code to pull off the shelf.

2. Pass this list of one-syllable words past a good set of text to get a frequency count.  Kevin suggested to run it past the Brown Corpus.   It was a good idea.  Once I had a frequency count, I could remove words of very low frequency from the list.  The end result was about 6100 one-syllable words

3.  Build a simple Excel spreadsheet.  The spreadsheet allows me to type in a single word and it will create about 6100 lines of potential domain names.    You can get this spreadsheet here at a site I set up.

4.  In batches of 500, paste them into GoDaddy’s bulk registration system.   All the domains that are already registered will be culled out of the results.

If you are looking for a domain name in the recruiting space, you can try RecruitWho.com, RecruitGo.com or RecruitGun.com.  All of these domains were available as of this writing.  Below is the full list of 5700 available domain names starting with the word RECRUIT.   Within this list are some good domains, and many very bad ones.  They are listed in the order of occurrence of the word in the  English language, starting with “the” being the most used.  While this may seem daunting, check your premises. Try manually thinking up a domain name, checking if it is available, and trying again, again and again  vs.  looking through this list.  This way is much faster.   If someone picks one from this list, let me know, I’d love to hear that I saved you time.  Go get em!

RECRUIT  THE.COM
RECRUIT  OF.COM
RECRUIT  AND.COM
RECRUIT  TO.COM
RECRUIT  THAT.COM
RECRUIT  IS.COM
RECRUIT  WAS.COM
RECRUIT  HE.COM
RECRUIT  FOR.COM
RECRUIT  HIS.COM
RECRUIT  BE.COM
RECRUIT  AT.COM
RECRUIT  BY.COM
RECRUIT  HAD.COM
RECRUIT  NOT.COM
RECRUIT  ARE.COM
RECRUIT  BUT.COM
RECRUIT  FROM.COM
RECRUIT  HAVE.COM
RECRUIT  THEY.COM
RECRUIT  AN.COM
RECRUIT  WHICH.COM
RECRUIT  WERE.COM
RECRUIT  SHE.COM
RECRUIT  WE.COM
RECRUIT  THERE.COM
RECRUIT  WOULD.COM
RECRUIT  THEIR.COM
RECRUIT  BEEN.COM
RECRUIT  HAS.COM
RECRUIT  WHEN.COM

Continue reading Looking for a recruiting domain? Here are 5700, unregistered!